Shopee, Southeast Asia’s largest e-commerce player, has been on a strict financial diet to reach profitability in the last year. That’s been welcome news for shareholders of its listed parent, Sea Ltd, but more challenging for sellers on the platform who have faced lower sales growth and higher selling costs after years of heavily …
Southeast Asia e-commerce has slowed down significantly in 2023. Tokopedia 1Q23 Results: Declining GTV (comparable to GMV), increasing revenue capture (take rate) from a low base, and first positive quarterly contribution margin. And a broader message: Southeast Asia e-commerce has slowed down significantly in 2023 !!! Indonesia’s local e-commerce champion, and the ‘To’ in GoTo Group, …
In our recent blog posts we’ve detailed the rapid rise of e-commerce on TikTok and how TikTok Shop is starting to cannibalise sales from other online and offline channels in Southeast Asia. But why are millions of consumers flocking to this new channel to browse and buy? Our latest consumer survey provides new answers. Read …
What’s driving consumers to TikTok Shop? Fun, excitement, and the search for deals Read More »
A popular recent theme in our conversations with brand teams has been the rapidly changing channel landscape of e-commerce in the region. One specific topic – TikTok Shop – towers above the rest and presents new questions; what does it mean for our brand, how should this channel sit alongside our other channels, and (for those who are not selling there already) should we launch this year?
When Shopee launched in Southeast Asia in 2015, its first few years of parabolic GMV growth were rightly heralded as unprecedented and as a game-changer for the region’s e-commerce landscape. Shopee quickly reached, and eventually overtook, Lazada’s lead as the region’s largest player, and their rivalry has defined the market ever since. Worthy contenders have …
Following the release of our recently published Social Commerce in Southeast Asia report, one question we’ve gotten concerns the share of internet users in the region who shopped through live shopping at least once in 2022. We’ve pegged that figure at 44%, which a few of our readers found higher than they had expected. It’s …
Live shopping user penetration in Southeast Asia Read More »
Barely a year after launching TikTok Shop in Indonesia, our latest research shows that an impressive 44% of consumer brands in Indonesia now operate a TikTok Shop account. This insight is derived from our Indonesia brand panel which tracks more than 800 local and international brands with presence in Indonesia. In this post we take …
Beauty brands are the most active on TikTok Shop in Indonesia Read More »
TikTok’s Social Platform Commerce channel, TikTok Shop, is gaining widespread adoption across Southeast Asia. Nowhere is this more true than in Indonesia’s online beauty category where local and global brands are competing intensely for consumers’ attention and wallet share.
Social Platform Commerce – e-commerce that happens entirely inside social platforms. While still in its early days, this archetype of Social Commerce is already proving consequential to Southeast Asia’s e-commerce landscape and forcing brands and retail companies to reconsider their online channel mix.
Social commerce has disrupted e-commerce across Southeast Asia in several ways, including through the introduction of so-called social platform shop fronts like TikTok Shops, Facebook Shops and Instagram Shops.
These offerings all aim to enable end-to-end e-commerce journeys inside social apps, but their feature sets and adoption vary greatly. In this short blog post we share the latest trends in social platform shop front with focus on Indonesia’s vibrant beauty space.
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