TikTok Shop continues to grow rapidly across Southeast Asia, including in Indonesia where sales for the first six months of 2023 likely crossed a staggering 2.5bn USD – matching the platform’s full-year tally for 2022. While most of this trade is scattered among tens of thousands of small long tail sellers, the platform is showing …
TikTok Shop is taking Southeast Asia’s e-commerce market by storm, and nowhere is this truer than in Indonesia, the platform’s #1 market in Southeast Asia. This is the country where TikTok has invested both the longest and with the highest pressure, and so far it appears to be paying off. In this Cube Pulse post …
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From its launch in 2015 and until last year, Shopee followed a simple and effective growth playbook: Invest heavily in branding and marketing, offer near-zero fees for sellers, and see Gross Merchandise Value (GMV) growth and market share continue to rise. We saw the first serious divergence from this model in Shopee’s Q4-2022 results, and it continues in Q1-2023. Here are the key figures:
Insights from Tokopedia’s Q1-2023 financial report shed light on Southeast Asia’s e-commerce challenges
Customers are drawn to TikTok for interactive video-based shopping, perceived affordability, and the influence of content investments and competitive pricing strategies
A popular recent theme in our conversations with brand teams has been the rapidly changing channel landscape of e-commerce in the region. One specific topic – TikTok Shop – towers above the rest and presents new questions; what does it mean for our brand, how should this channel sit alongside our other channels, and (for those who are not selling there already) should we launch this year?
TikTok has become the most credible threat to Shopee and Lazada to date and will have a massive impact on how e-commerce is done in Southeast Asia.
Following the release of our recently published Social Commerce in Southeast Asia report, one question we’ve gotten concerns the share of internet users in the region who shopped through live shopping…
Barely a year after launching TikTok Shop in Indonesia, our latest research shows that an impressive 44% of consumer brands in Indonesia now operate a TikTok Shop account. This insight is derived from…