Category: Social commerce

When Shopee launched in Southeast Asia in 2015, its first few years of parabolic GMV growth were rightly heralded as unprecedented and as a game-changer for the region’s e-commerce landscape. Shopee quickly reached, and eventually overtook, Lazada’s lead as the region’s largest player, and their rivalry has defined the market ever since. Worthy contenders have…

Following the release of our recently published Social Commerce in Southeast Asia report, one question we’ve gotten concerns the share of internet users in the region who shopped through live shopping at least once in 2022. We’ve pegged that figure at 44%, which a few of our readers found higher than they had expected. It’s…

Barely a year after launching TikTok Shop in Indonesia, our latest research shows that an impressive 44% of consumer brands in Indonesia now operate a TikTok Shop account. This insight is derived from our Indonesia brand panel which tracks more than 800 local and international brands with presence in Indonesia. In this post we take…

TikTok’s Social Platform Commerce channel, TikTok Shop, is gaining widespread adoption across Southeast Asia. Nowhere is this more true than in Indonesia’s online beauty category where local and global brands are competing intensely for consumers’ attention and wallet share.

Social Platform Commerce – e-commerce that happens entirely inside social platforms. While still in its early days, this archetype of Social Commerce is already proving consequential to Southeast Asia’s e-commerce landscape and forcing brands and retail companies to reconsider their online channel mix.

Social commerce has disrupted e-commerce across Southeast Asia in several ways, including through the introduction of so-called social platform shop fronts like TikTok Shops, Facebook Shops and Instagram Shops. These offerings all aim to enable end-to-end e-commerce journeys inside social apps, but their feature sets and adoption vary greatly. In this short blog post we…

In this post we seek to add to the conversation about Community group buying in Southeast Asia by proposing a definition, expanding on important dynamics like value drivers and the role of agents, and discussing the implications for brands and retailers in the region.

Conversational commerce has been a buzzword in e-commerce for years, but there hasn’t been a lot written about its potential and dynamics for our region in particular. In this blog post we aim to define and size, at least in a preliminary way, the market for conversational commerce in Southeast Asia, and to cover the…

In this blog post we seek to shed light on the emerging social commerce archetype of live selling, and to help brands and retailers decide whether to invest in live selling in Southeast Asia. 

Our mission is to bring clarity, tools, and resources to social commerce in Southeast Asia; all built for brands and retailers. We will define social commerce on the basis of six archetypes, all of which exist within the broader universe of e-commerce.