Why read this report?

Quantify the social commerce opportunity with in-depth market data for Southeast Asia

Understand the economics of social commerce with detailed P&L builds and channel dynamics

Learn about emerging opportunities and winning strategies for social commerce in the region
Key insights
Access the best insights from our in-depth research of Southeast Asia’s social commerce market. More than 500 research hours and 15,000 survey respondents.


25%+ of e-commerce
Social Commerce is a US$42bn market in Southeast Asia, and set to grow rapidly in the coming years


4 distinct archetypes
Social commerce in Southeast Asia comprises four different archetypes with widely different economics and applications


TikTok rising
40+% of internet users in some of Southeast Asia’s key markets are now shopping on TikTok