Why read this report?
Quantify the social commerce opportunity with in-depth market data for Southeast Asia
Understand the economics of social commerce with detailed P&L builds and channel dynamics
Learn about emerging opportunities and winning strategies for social commerce in the region
Access the best insights from our in-depth research of Southeast Asia’s social commerce market. More than 500 research hours and 15,000 survey respondents.
25%+ of e-commerce
Social Commerce is a US$42bn market in Southeast Asia, and set to grow rapidly in the coming years
4 distinct archetypes
Social commerce in Southeast Asia comprises four different archetypes with widely different economics and applications
40+% of internet users in some of Southeast Asia’s key markets are now shopping on TikTok