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Social Commerce in Southeast Asia 2022 Report

December 12, 2022

Reported by

Sponsored By

The first ever in-depth report for Southeast Asia to publish comprehensive market sizing, channel dynamics, and business model economics across four archetypes of social commerce – Social platform commerce, Conversational commerce, Live shopping, and Community group buy

Get the report

What is inside the report

  • Quantify the social commerce opportunity with in-depth market data for Southeast Asia.
  • Understand the economics of social commerce with detailed P&L builds and channel dynamics.
  • Learn about emerging opportunities and winning strategies for social commerce in the region.

Key Takeaways

  • Social Commerce is a US$42bn market in Southeast Asia, and set to grow rapidly in the coming years.
  • Social commerce in Southeast Asia comprises four different archetypes with widely different economics and applications.
  • 40+% of internet users in some of Southeast Asia’s key markets are now shopping on TikTok.

About our Sponsor

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Learn more at www.sprinklr.com

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