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    A benchmark of e-commerce seller sentiment across Southeast Asia and other key Shopee markets

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Research reports

In-depth sector and trend reports about e-commerce and related topics. All Cube research reports are available for free download here.

Xendit Ecommerce Payments Momentum Report 2026: Southeast Asia

Southeast Asia is entering its second phase of ecommerce growth. Where the first phase was about bringing consumers online, the second phase is defined by a market that is becoming not only larger, but more complex: the payment landscape is more fragmented, commerce is expanding across more markets and channels, and AI is beginning to change how purchases are made.

October 14, 2026

The 2026 eCommerce Savvy Shopper Report: Southeast Asia

Southeast Asia’s eCommerce market is entering a new phase, where growth increasingly depends on helping existing shoppers participate more deeply and confidently. The 2026 eCommerce Savvy Shopper Report: Southeast Asia explores what it takes to be a Savvy Shopper today, and how platforms, brands and sellers can make Savvy shopping easier for more consumers.

September 21, 2026

Report: E-commerce Influencer Marketing in Southeast Asia 2026

Influencer marketing in Southeast Asia is moving beyond awareness as creators take on a more direct role in driving sales and affiliate models become more embedded in content. This report examines how creator-led performance marketing and AI are changing product discovery, conversion, and the way brands compete for visibility.

July 24, 2026

The Rise of Authenticity-Driven E-Commerce in Southeast Asia: A $150 bn opportunity by 2030

Southeast Asia’s e-commerce landscape has evolved from low-trust marketplaces into high-trust ecosystems anchored by authenticated “Mall” environments. Nearly 90% of online shoppers are now active in these spaces, driving the share of authenticity-driven e-commerce from 12% in 2020 to 30% in 2025 – and an expected 55% by 2030.

November 24, 2025

E-commerce Influencer Marketing in SEA 2025

E-commerce in Southeast Asia is at a pivotal moment, shifting from rapid growth to a more mature phase where standing out from the competition is key. In this evolving landscape, influencer marketing has emerged as a critical driver of brand visibility, consumer engagement, and digital marketing efficiency.

July 17, 2025

DBS Nextwave Southeast Asia 2025: A New Golden Age?

E-commerce was the first ‘killer app’ in Southeast Asia tech. Its emergence pulled forward the region’s digital infrastructure and venture investment ecosystem and paved the way for new digital business models.

May 15, 2025

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Products

  • Astro - Online Category Tracking
  • Tradewinds
  • Digital Shelf

Community

  • Shopper Panel
  • Seller Panel

Technology

  • Why Cube?
  • Data Collection
  • Data Security
  • Product Tagging

Insights

  • Cube Pulse - Articles
  • Research reports
  • E-Commerce Glossary
  • Take-rate tracker
  • E-commerce Category Tree
  • OSCX Index

Company

  • About us
  • Our Team
  • Careers
  • Contact us
  • Cube in the news
  • Security
  • Trust Center

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