Report: E-commerce Influencer Marketing in Southeast Asia 2026 Influencer marketing in Southeast Asia is moving beyond awareness as creators take on a more direct role in driving sales and affiliate models become more embedded in content. This report examines how creator-led performance marketing and AI are changing product discovery, conversion, and the way brands compete for visibility. July 24, 2026
The Rise of Authenticity-Driven E-Commerce in Southeast Asia: A $150 bn opportunity by 2030 Southeast Asia’s e-commerce landscape has evolved from low-trust marketplaces into high-trust ecosystems anchored by authenticated “Mall” environments. Nearly 90% of online shoppers are now active in these spaces, driving the share of authenticity-driven e-commerce from 12% in 2020 to 30% in 2025 – and an expected 55% by 2030. November 24, 2025
E-commerce Influencer Marketing in SEA 2025 E-commerce in Southeast Asia is at a pivotal moment, shifting from rapid growth to a more mature phase where standing out from the competition is key. In this evolving landscape, influencer marketing has emerged as a critical driver of brand visibility, consumer engagement, and digital marketing efficiency. July 17, 2025
DBS Nextwave Southeast Asia 2025: A New Golden Age? E-commerce was the first ‘killer app’ in Southeast Asia tech. Its emergence pulled forward the region’s digital infrastructure and venture investment ecosystem and paved the way for new digital business models. May 15, 2025
E-commerce Influencer Marketing in SEA 2024 E-commerce in Southeast Asia is at a pivotal moment, shifting from rapid growth to a more mature phase where standing out from the competition is key. In this evolving landscape, influencer marketing has emerged as a critical driver of brand visibility, consumer engagement, and digital marketing efficiency. October 8, 2024
Profitable Pathways: Rethinking Growth Strategies in E-Commerce E-commerce in Southeast Asia is on an explosive trajectory, with online sales projected to reach $190 billion by 2024. However, as the market evolves, so do the expectations of consumer brands. Achieving profitable growth is the new frontier, where online sales not only drive revenue but also contribute positively to net margins and brand equity. July 23, 2024
