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Digital Shelf

Transform e‑commerce visibility into competitive advantage with Cube’s real‑time insights

Digital Shelf provides a real-time view of the factors driving online performance

In today’s highly competitive, increasingly complex and rapidly evolving e-commerce landscape, competitive advantage demands speed, precision, and depth in equal measure. Teams can identify issues earlier, benchmark against competitors, and make faster, more informed decisions that drive growth.

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Consumer Brands

Monitor product health, visibility, and competitor performance to identify growth opportunities and respond to risks faster.

E-commerce & Marketplace Platforms

Track category dynamics, benchmark top-performing brands and understand visibility drivers to optimize the platform and shopper experience.

Category & Commercial Teams

Understand how products are represented online, evaluate promotional visibility, and ensure execution aligns with commercial objectives.

Digital Shelf Overview

Continuous monitoring and competitive intelligence in one platform

Explore interactive dashboards covering product health, search visibility, and promotional presence to understand what's changing, why it's changing, and what to do next.

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Global Score Card

A single source of truth for your e-commerce performance

Get an instant view of the key metrics driving online performance across brands, products, categories, and competitors. Quickly identify changes, prioritize opportunities, and focus on the areas that require action.

Product Health

Keep track of the product pulse drivers that influence shopper choice and conversion

Product Health monitors availability, pricing, ratings & reviews and content quality across both your products and competitors' to understand what's driving performance and where gaps or opportunities exist.

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Share of Search

Measure brand visibility where the shopper’s purchase journey begins

Monitor search insights across high-value keywords and benchmark performance against competitors and resellers to improve discoverability and capture shopper demand.

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Banner Presence

Keep track of the product pulse drivers that influence shopper choice and conversion

Product Health monitors availability, pricing, ratings & reviews and content quality across both your products and competitors' to understand what's driving performance and where gaps or opportunities exist.

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Benefits

Digital Shelf helps teams identify gaps and opportunities, act faster and turn insights into competitive advantage

Without clear digital shelf visibility, brands risk losing sales and share to better-positioned competitors.

Full Visibility Across E-com Performance

Get a unified view of how your products and competitors perform across availability, pricing, content, search, and promotions.

Identify Growth Opportunities Faster

Spot gaps in assortment, visibility, and pricing to quickly unlock high-impact growth opportunities at SKU and category level.

Benchmark Against Competitors in Real Time

Understand how you perform vs competitors in real time across key digital shelf metrics to guide better commercial and strategic decisions.

Improve Conversion with Proactive Execution

Optimize product content, pricing, and availability based on data-driven insights that directly influence shopper purchase decisions.

Strengthen Search and On-Site Visibility

Improve discoverability by tracking Share of Search and promotional placements to ensure your products are seen where it matters most.

Drive Smarter Category and Trade Movements

Enable category, trade, and commercial teams to make faster, evidence-based decisions backed by granular e-commerce intelligence.

Frequently asked questions

What does the Digital Shelf track?

It tracks key e-commerce performance signals across availability, pricing, content quality, search visibility, and promotional presence for both your products and competitors.

How is this different from Astro - Online Category Tracking dashboard?

Astro focuses on the final performance in terms of sales and market share, while Digital Shelf measures drivers of the final performance.

How often is the data updated?

Data is refreshed on a daily/weekly basis based on retailer feeds, enabling continuous monitoring of changes in pricing, availability, content, and visibility.

Which retailers and markets are covered?

Coverage depends on client requirements and configured markets, typically including client and competitor stores within major e-commerce platforms and relevant regional marketplaces.

Can we track competitors and resellers as well?

Yes, the platform tracks direct competitors for Product Health metrics and third-party resellers for Share of Search to give a complete view of pricing, availability, and visibility across the ecosystem.

How do teams typically use these insights?

Teams use the insights to optimize pricing, improve product content, fix availability gaps, and improve search and promotional visibility to drive overall e-commerce conversion and growth.

Sign up for Digital Shelf with Cube today

Identify where you are winning or losing to competitors and take control of your digital shelf performance across e-commerce channels with actionable insights that help you improve availability, pricing, content, and visibility across retailers.

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Products

  • Astro - Online Category Tracking
  • Tradewinds
  • Digital Shelf

Community

  • Shopper Panel
  • Seller Panel

Technology

  • Why Cube?
  • Data Collection
  • Data Security
  • Product Tagging

Insights

  • Cube Pulse - Articles
  • Research reports
  • E-Commerce Glossary
  • Take-rate tracker
  • E-commerce Category Tree
  • OSCX Index

Company

  • About us
  • Our Team
  • Careers
  • Contact us
  • Cube in the news
  • Security
  • Trust Center

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