Shopee Global Gross Merchandise Value (GMV) Tracker and Forecast 2016–2028
Updated: September 2026
Shopee is the largest e-commerce marketplace in Southeast Asia and one of the region’s most important indicators of online retail activity. Gross merchandise value, or GMV, measures the total value of orders transacted through the platform.
How to use this tracker
This tracker shows our outlook for Shopee’s global GMV through 2028. Switch between low, base and high cases to see how different assumptions around market growth, competitive dynamics and Shopee’s execution could shape its GMV trajectory.
For more information on country and category breakdown for Shopee, or a similar forecast for TikTok Shop and Lazada please reach out at:
tradewinds@cube.asia
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Disclaimer
Forecasts are independent estimates and are updated as new company disclosures, market data and other indicators become available. The data shared in this report has been collected outside-in on a best effort basis.
Cube will continue to revise its technology and models, which may lead to revisions of these estimates over time, including historical and future forecasts.
Publicly available data is limited; the sources used could not always be independently verified, and the accuracy of this data is not guaranteed.
Full-year forecast
Annual GMV totals in USD billions.
Quarterly forecast
All GMV values in USD billions.
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