Skip to content
  • Products

    Products

    Astro - Online Category Tracking

    Online market share and category insights for consumer brands and manufacturers

    Tradewinds - Macro Market Insights

    Strategic e-commerce market data offering for investors, internet platforms, and corporates

    Digital Shelf

    Turning online visibility into e-commerce growth by unlocking deeper insights
  • Technology

    Technology

    Why Cube?

    We achieve best-in-class data accuracy and granularity through statistical and machine learning models

    Data Collection

    Multiple data sources ensure accurate, high-quality insights by triangulating proprietary and external data

    Data Security

    At Cube, safeguarding data integrity and confidentiality is always our foremost priority

    Product Tagging

    We have the most comprehensive classification system in the industry across platforms and countries
  • Insights

    Insights

    Cube Pulse - Articles

    Stay updated with our latest research, insights, and perspectives on hot topics in e-commerce

    Research reports

    Free to download research reports to help you understand the e-commerce landscape better

    Glossary

    We've put all e-commerce terminology in one place so you can find the answers you are searching for

    Take-rate tracker

    Up-to-date insights into e-commerce platform take-rates by country and product category

    E-commerce Category Tree

    Explore our category hierarchy and find your related products

    OSCX index

    A benchmark of e-commerce seller sentiment across Southeast Asia and other key Shopee markets

    Shopee GMV Forecast

    Tracker provides a projected outlook for Shopee’s global Gross Merchandise Value
  • Community

    Community

    Shopper Panel

    Join our Online Shopper Panel and answer paid surveys about your habits and opinions about e-commerce

    Seller Panel

    Join the Cube Data Partnership to help us build better insights for the ecosystem
  • Company

    Company

    About us

    Learn more about our mission, the people behind it, and how our team works together every day

    Our Team

    We recruit great people and help them grow, collaborate, innovate, and lead with data at Cube

    Careers

    If you love working with data, hold a high bar for quality, and enjoy great teamwork, Cube is the place for you

    Contact us

    Send us a question, ask to be contacted, or book a meeting with our expert team today

    Cube in the news

    Cube is frequently quoted in news stories about e-commerce. See our latest coverage here

    Security

    Explore how Cube protects data through enterprise-grade security, strict controls, and compliance standards

    Trust Center

    Highlights of our risk mitigation strategy, industry best practices, and commitment to continuous improvement
Contact us
  • Solution
    • E-commerce market data & insights
    • Tradewinds – Strategic Market Data for Southeast Asia E-Commerce
  • Technology
    • Why Cube Asia?
    • Data Collection
    • Data Security
    • Product Tagging
  • Insights
    • Cube Pulse – Articles
    • Research Reports
    • E-Commerce Glossary
    • Shopee Take-Rate Tracker
    • E-commerce Category Tree
    • OSCX Index
    • Shopee GMV Forecast
  • Community
    • Shopper Panel
    • Seller Panel
  • Company
    • About us
    • Our Team
    • Career
    • Cube in the news
  • Contact us

Shopee Global Gross Merchandise Value (GMV) Tracker and Forecast 2016–2028

Updated: September 2026

Shopee is the largest e-commerce marketplace in Southeast Asia and one of the region’s most important indicators of online retail activity. Gross merchandise value, or GMV, measures the total value of orders transacted through the platform.

How to use this tracker

This tracker shows our outlook for Shopee’s global GMV through 2028. Switch between low, base and high cases to see how different assumptions around market growth, competitive dynamics and Shopee’s execution could shape its GMV trajectory.

For more information on country and category breakdown for Shopee, or a similar forecast for TikTok Shop and Lazada please reach out at:

tradewinds@cube.asia
Text copied

Disclaimer

Forecasts are independent estimates and are updated as new company disclosures, market data and other indicators become available. The data shared in this report has been collected outside-in on a best effort basis. Cube will continue to revise its technology and models, which may lead to revisions of these estimates over time, including historical and future forecasts. Publicly available data is limited; the sources used could not always be independently verified, and the accuracy of this data is not guaranteed.

Full-year forecast

Annual GMV totals in USD billions.

Quarterly forecast

All GMV values in USD billions.

Get the Complete GMV Forecast and more

Schedule a custom demo to see how Cube’s e-commerce intelligence platform can optimize your brand strategy.

Book a Meeting
tradewinds@cube.asia
Text copied
  • info@cube.asia
  • Cube

Products

  • Astro - Online Category Tracking
  • Tradewinds
  • Digital Shelf

Community

  • Shopper Panel
  • Seller Panel

Technology

  • Why Cube?
  • Data Collection
  • Data Security
  • Product Tagging

Insights

  • Cube Pulse - Articles
  • Research reports
  • E-Commerce Glossary
  • Take-rate tracker
  • E-commerce Category Tree
  • OSCX Index

Company

  • About us
  • Our Team
  • Careers
  • Contact us
  • Cube in the news
  • Security
  • Trust Center

Copyright 2026 Cube. All Rights Reserved.

Your message has been successfully sent

We appreciate that you’ve taken the time to write us. We’ll get back to you very soon. Please come back and see us often.