Shopee is the largest e-commerce marketplace in Southeast Asia and one of the region’s most important indicators of online retail activity. Gross merchandise value, or GMV, measures the total value of orders transacted through the platform.
Updated: October 2026
Cube’s Shopee GMV forecast tracks global gross merchandise value through 2028, with historical data from 2016 and quarterly and annual projections. Compare low, base and high scenarios to explore how market growth, competition and platform performance could shape Shopee’s outlook.
This forecast is part of Tradewinds, Cube’s market data for Southeast Asia e-commerce. For country and category breakdown for Shopee, or a similar forecast for TikTok Shop and Lazada, please reach out at:
Forecasts are independent estimates and are updated as new company disclosures, market data and other indicators become available. The data shared in this report has been collected outside-in on a best effort basis. Cube will continue to revise its technology and models, which may lead to revisions of these estimates over time, including historical and future forecasts. Publicly available data is limited; the sources used could not always be independently verified, and the accuracy of this data is not guaranteed.
Annual GMV totals in USD billions.
All GMV values in USD billions.
