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  • Solutions

    Solutions

    E-commerce market data & insights

    Accurate and granular insights backed by millions of data points collected every week

    Tradewinds

    Cube's strategic e-commerce market data offering for investors, internet platforms, and corporates.
  • Technology

    Technology

    Why Cube?

    We achieve best-in-class data accuracy and granularity through statistical and machine learning models

    Data Collection

    Multiple data sources ensure accurate, high-quality insights by triangulating proprietary and external data.

    Data Security

    At Cube, safeguarding data integrity and confidentiality is our foremost priority.

    Product Tagging

    We have the most comprehensive classification system in the industry across platforms and countries
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    Insights

    Cube Pulse - Articles

    Stay updated with our latest research, insights, and perspectives on hot topics in e-commerce

    Research reports

    Free to download research reports to help you understand the e-commerce landscape better

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    We've put all e-commerce terminology in one place so you can find the answers you are searching for

    E-commerce Platform Take-rate tracker

    This tracker provides up-to-date insights into current e-commerce platform take-rates by country and product category, offering a clear view of the marketplace dynamics.

    E-commerce Category Tree

    Cube's coverage follows a unified, standardized category tree across countries and platforms.

    OSCX index

    A benchmark of e-commerce seller sentiment across Southeast Asia and other key Shopee markets
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    About us

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    Our Team

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    Careers

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  • Solution
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    • Tradewinds – Strategic Market Data for Southeast Asia E-Commerce
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    • Why Cube Asia?
    • Data Collection
    • Data Security
    • Product Tagging
  • Insights
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Product Tagging

Granular and standardized product classification across platforms and countries

At Cube, we have developed a proprietary tagging system that offers granular classification across 15 product attributes that have been standardized across platforms and countries to ensure consistency and accuracy.

Product Classification Example 1

Primary tag

Category L1-L5

L1 - Beauty and Personal Care

L2 - Personal Hygiene

L3 - Deodorant

L4 - Deodorant

Manufacturer

Unilever

Brand

Dove

Sub-Brand

-

Gift type

Not gift

Mall/Nona Mall

Mall

Secondary tag

Variant

Original

Segment

Unisex

Primary Benefit

Nourishing

Age group

Adult

Packaging

Bottle

Pack size

135 mL

Quantity

2

Pack Format

Spray

Assortment type

Multi

Product Classification Example 2

Primary tag

Category L1-L5

L1 - Home & Office

L2 - Home Care

L3 - Laundry

L4 - Fabric Enhancer

L5 - Softener & Conditioner

Manufacturer

P&G

Brand

Downy

Sub-Brand

-

Gift type

Gift with Purchase

Mall/Nona Mall

Non Mall

Secondary tag

Variant

-

Segment

-

Primary Benefit

Freshness

Age group

Adult

Packaging

Sachet

Pack size

24 mL

Quantity

7

Pack Format

Liquid

Assortment type

Multi

Product Classification Example 3

Primary tag

Category L1-L5

L1 - Beauty and Personal Care

L2 - Oral Care

L3 - Mouthwash

L4 - Mouthwash

Manufacturer

Colgate Palmolive

Brand

Colgate

Sub-Brand

Plax

Gift type

Not Gift

Mall/Nona Mall

Mall

Secondary tag

Variant

Peppermint Fresh; Freshmint

Segment

-

Primary Benefit

Freshness

Age group

Adult

Packaging

Bottle; Bottle

Pack size

750 mL

Quantity

2

Pack Format

Liquid

Assortment type

Combo

Granular tagging across 15 different attributes

We have the most comprehensive classification system in the industry that indentifies 15 different attributes in each product listing

Standardized tagging across platforms and countries

By tagging each product independently, regardless of their default platform categorization, we ensure data sets are comparable across platforms and countries

AI tagging combined with manual reviews for high accuracy

We use proprietary AI modules but also have analyst teams in every country to review automated tagging results and ensure high accuracy

We cover all major e-commerce products

See all

Beauty & Personal care

Home & Office

Electronics & Appliances

Fashion, Apparel & Shoes

Health & Wellness

Food & Beverage

Hobbies & Toys

Sports & Travel

Ready to get in touch?

Send us a question, ask to be contacted, or book a meeting with our expert team today

Contact us
  • info@cube.asia
  • Cube

Solutions

  • E-commerce market data & insights
  • Tradewinds

Community

  • Shopper Panel
  • Seller Panel

Technology

  • Why Cube?
  • Data Collection
  • Data Security
  • Product Tagging

Insights

  • Cube Pulse - Articles
  • Research reports
  • E-Commerce Glossary
  • Take-rate tracker
  • E-commerce Category Tree
  • OSCX Index

Company

  • About us
  • Our Team
  • Careers
  • Contact us
  • Cube in the news
  • Security
  • Trust Center

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