Multiple data sources for higher data accuracy and quality
Our insights are based on raw data collected from across a range of different data sources, both proprietary data and external partners. This allows us to triangulate our estimates to ensure higher accuracy and quality.
Our data sources
Web data collection
Public data collection through partners and open web APIs
e-receipts data
Access to 10+ million anonymized transaction receipts from SE Asia, going back 5 years
Ecosystem data partners
Proxy data from web and app traffic services, logistics providers, and other ecosystem players
Earnings reports
Detailed analysis of quarterly and annual earnings releases of public companies
Media monitoring
Continuous monitoring of corporate reports, news releases, stakeholder interviews
Government reports and filings
Local language analysis of sector reports by governments and public agencies across SE Asian markets
How we process data
Data from different sources is fed into the core Cube analytics engine. Advanced AI and statistical models triangulate to estimate the highest probability values of a range of e-commerce metrics. The results of these analyses are continuously benchmarked against independent estimates and actuals from our data partners to ensure the highest accuracy
Guidelines for direct data collection*
Only public data is allowed to be collected
No sensitive PII data to be collected, nor any user-specific or confidential information such as user phone numbers or addresses, emails, credit card or financial information etc.
Only publicly available APIs to be used for data collection, preferably sources that are also used by larger, including Fortune 500, companies
No pages listed as “disallow” in robots.txt to be accessed automatically
No captchas to be automatically solved, nor automated encryption evasion or authorization bypassing through fake logins
Collected data not to be republished in its raw form, nor to be used to commercially undermine any of the sources we get the data from
*Direct data collection refers to data collection done directly by Cube, which complements the data we collect through 3rd party data partners. We choose our data partners based on their prior experience, and open communication on their data collection methodologies. Our agreements with them have similar guidelines as listed above.
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