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E-commerce market data & insights
Accurate and granular insights backed by millions of data points collected every week
Tradewinds
Cube's strategic e-commerce market data offering for investors, internet platforms, and corporates.
Technology
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Technology
Why Cube?
We achieve best-in-class data accuracy and granularity through statistical and machine learning models
Data Collection
Multiple data sources ensure accurate, high-quality insights by triangulating proprietary and external data.
Data Security
At Cube, safeguarding data integrity and confidentiality is our foremost priority.
Product Tagging
We have the most comprehensive classification system in the industry across platforms and countries
Insights
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Insights
Cube Pulse - Articles
Stay updated with our latest research, insights, and perspectives on hot topics in e-commerce
Research reports
Free to download research reports to help you understand the e-commerce landscape better
E-commerce Glossary
We've put all e-commerce terminology in one place so you can find the answers you are searching for
E-commerce Platform Take-rate tracker
This tracker provides up-to-date insights into current e-commerce platform take-rates by country and product category, offering a clear view of the marketplace dynamics.
E-commerce Category Tree
Cube's coverage follows a unified, standardized category tree across countries and platforms.
OSCX index
A benchmark of e-commerce seller sentiment across Southeast Asia and other key Shopee markets
Community
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Community
Shopper Panel
Join our Online Shopper Panel and answer paid surveys about your habits and opinions about e-commerce
Seller Panel
Join the Cube Data Partnership to help us build better insights for the ecosystem
Company
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Company
About us
Learn more about our mission, credentials, and how we work.
Our Team
We recruit great people and help them become better. Collaborate, Innovate, and Lead with Data at Cube
Careers
If you love working with data, hold a high bar for quality, and enjoy working with super-smart and collaborative people, Cube is the perfect place for you.
Contact us
Send us a question, ask to be contacted, or book a meeting with our expert team today
Cube in the news
Cube is frequently quoted in news stories about e-commerce. See our latest coverage here
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Solution
E-commerce market data & insights
Tradewinds – Strategic Market Data for Southeast Asia E-Commerce
Technology
Why Cube Asia?
Data Collection
Data Security
Product Tagging
Insights
Cube Pulse – Articles
Research Reports
E-Commerce Glossary
Shopee Take-Rate Tracker
E-commerce Category Tree
OSCX Index
Community
Shopper Panel
Seller Panel
Company
About us
Our Team
Career
Cube in the news
Contact us
Glossary
E-commerce terms you need to know
E-commerce is an ever-changing and complex space. We've put all the terminology in one place so you can find the answers you are searching for
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
Adoption Rate
Average Order Value (AOV)
B
Brick-and-mortar
Business to Business (B2B) E-commerce
Business to Consumer (B2C) E-commerce
Buy Now Pay Later (BNPL)
C
Cart Abandonment Rate
Cash on Delivery (COD)
Chatbot
Churn Rate
Click Through Rate (CTR)
Click-and-collect
Closed loop e-commerce
Commission fee
Commission Rate
Consumer Goods
Consumer Spending
Consumer to Consumer (C2C) E-commerce
Conventional commerce/Traditional commerce
Conversational Commerce
Conversion Rate
Conversion Rate Optimization (CRO)
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Thousand Impressions (CPM)
Counterfeit Goods
Cross-border E-commerce
Cross-selling
Customer Lifetime Value (CLV)
Customer Retention
Customer Service Automation
D
Digital payment
Direct to Consumer (DTC) E-commerce
Double-date Promotion
Dropshipping
Dynamic Pricing
E
E-Commerce
E-commerce enabler
Electronics Wallet (E-Wallet)
F
Fast-Moving Consumer Goods (FMCG)
First-Party Logistics (1PL)
Flash Sales
Fourth-Party Logistics (4PL)
Free Shipping
Fulfillment Centers
G
Gamification
Gift with Purchase (GWP)
Gross Merchandise Value (GMV)
Gross Transaction Value (GTV)
H
Average Order Value (AOV)
Average Order Value (AOV)
I
Imported Goods
Influencer Marketing
Instant Refund Services
J
Average Order Value (AOV)
Average Order Value (AOV)
K
Key Opinion Leader (KOL)
L
Last-Mile Delivery
Live-shopping
M
Market Share
Marketplace
Micro, Small and Medium-sized Enterprises (MSMEs)
Monthly Active Users (MAU)
N
Net Merchandise Value (NMV)
Net Promoter Score (NPS)
O
Occasional Users
Omni-Channel
Online Merchants
Open loop e-commerce
Order Completion Percentage
Order Volume
P
Product assortment
Product Recommendations
Purchase Frequency
Q
Quick Commerce
R
Retail Model
S
Second-Party Logistics (2PL)
Shopping and Entertainment (Shoppertainment)
Shopping Cart
Social Commerce
Stock Keeping Unit (SKU)
T
Take-rate
Third-Party Logistics (3PL)
U
Up-selling
V
Average Order Value (AOV)
Average Order Value (AOV)
W
Average Order Value (AOV)
Average Order Value (AOV)
X
Average Order Value (AOV)
Average Order Value (AOV)
Y
Average Order Value (AOV)
Average Order Value (AOV)
Z
Average Order Value (AOV)
Average Order Value (AOV)
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