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    We achieve best-in-class data accuracy and granularity through statistical and machine learning models

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    Multiple data sources ensure accurate, high-quality insights by triangulating proprietary and external data.

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    E-commerce Glossary

    We've put all e-commerce terminology in one place so you can find the answers you are searching for

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    This tracker provides up-to-date insights into current e-commerce platform take-rates by country and product category, offering a clear view of the marketplace dynamics.

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    Cube's coverage follows a unified, standardized category tree across countries and platforms.

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    A benchmark of e-commerce seller sentiment across Southeast Asia and other key Shopee markets
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Glossary

E-commerce terms you need to know

E-commerce is an ever-changing and complex space. We've put all the terminology in one place so you can find the answers you are searching for

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

A

Adoption Rate

Average Order Value (AOV)

B

Brick-and-mortar

Business to Business (B2B) E-commerce

Business to Consumer (B2C) E-commerce

Buy Now Pay Later (BNPL)

C

Cart Abandonment Rate

Cash on Delivery (COD)

Chatbot

Churn Rate

Click Through Rate (CTR)

Click-and-collect

Closed loop e-commerce

Commission fee

Commission Rate

Consumer Goods

Consumer Spending

Consumer to Consumer (C2C) E-commerce

Conventional commerce/Traditional commerce

Conversational Commerce

Conversion Rate

Conversion Rate Optimization (CRO)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Thousand Impressions (CPM)

Counterfeit Goods

Cross-border E-commerce

Cross-selling

Customer Lifetime Value (CLV)

Customer Retention

Customer Service Automation

D

Digital payment

Direct to Consumer (DTC) E-commerce

Double-date Promotion

Dropshipping

Dynamic Pricing

E

E-Commerce

E-commerce enabler

Electronics Wallet (E-Wallet)

F

Fast-Moving Consumer Goods (FMCG)

First-Party Logistics (1PL)

Flash Sales

Fourth-Party Logistics (4PL)

Free Shipping

Fulfillment Centers

G

Gamification

Gift with Purchase (GWP)

Gross Merchandise Value (GMV)

Gross Transaction Value (GTV)

H

Average Order Value (AOV)

Average Order Value (AOV)

I

Imported Goods

Influencer Marketing

Instant Refund Services

J

Average Order Value (AOV)

Average Order Value (AOV)

K

Key Opinion Leader (KOL)

L

Last-Mile Delivery

Live-shopping

M

Market Share

Marketplace

Micro, Small and Medium-sized Enterprises (MSMEs)

Monthly Active Users (MAU)

N

Net Merchandise Value (NMV)

Net Promoter Score (NPS)

O

Occasional Users

Omni-Channel

Online Merchants

Open loop e-commerce

Order Completion Percentage

Order Volume

P

Product assortment

Product Recommendations

Purchase Frequency

Q

Quick Commerce

R

Retail Model

S

Second-Party Logistics (2PL)

Shopping and Entertainment (Shoppertainment)

Shopping Cart

Social Commerce

Stock Keeping Unit (SKU)

T

Take-rate

Third-Party Logistics (3PL)

U

Up-selling

V

Average Order Value (AOV)

Average Order Value (AOV)

W

Average Order Value (AOV)

Average Order Value (AOV)

X

Average Order Value (AOV)

Average Order Value (AOV)

Y

Average Order Value (AOV)

Average Order Value (AOV)

Z

Average Order Value (AOV)

Average Order Value (AOV)

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  • E-commerce market data & insights
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Community

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Technology

  • Why Cube?
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Insights

  • Cube Pulse - Articles
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  • Take-rate tracker
  • E-commerce Category Tree
  • OSCX Index

Company

  • About us
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  • Careers
  • Contact us
  • Cube in the news

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