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Lazada

Lazada Take-Rate Tracker 2024

(updated as of December 11, 2024)

Introduction

Lazada is a key player in Southeast Asia’s e-commerce ecosystem, offering a platform for sellers and brands to reach consumers across the region. Like other platforms, Lazada charges a % commission fee (take-rate) to its sellers for goods transacted on the platform. This fee structure is an important factor in determining sellers’ profitability and Lazada’s revenue model.

Although Shopee leads the region in market share, Lazada remains competitive by continuously adapting its take-rate policies to balance operational costs and seller incentives. These adjustments affect profit margins for sellers and provide valuable insights for investors tracking the platform’s performance.

This tracker provides up-to-date data on Lazada’s take-rates across Southeast Asia, helping sellers, brands, and stakeholders better navigate the platform’s evolving landscape within the dynamic e-commerce market.

Lazada Mall Take-Rate by Category and Country

(updated as of December 11, 2024)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
6.00% – 10.00%
3.00%
–
9.00% – 13.00%
Vietnam
0.00% – 7.15%
1.00%
–
1.00% – 8.15%
Philippines
3.00% – 8.90%
2.00%
–
5.00% – 10.90%
Malaysia
0.00% – 16.00%
3.50%
–
3.50% – 19.50%
Singapore
7.00% – 9.00%
2.00%
–
9.00% – 11.00%
Indonesia
2.25% – 7.66%
1.64%
–
3.89% – 9.30%

For more detailed information about the fees, please click on the country name to be directed to the respective Shopee website.

Note: All rates shown are exclusive of taxes.

¹ The rates presented here are for Shopee Mall and reflect the total mandatory take-rate, including commission and transaction fees. Optional fees, such as those for free shipping or cashback campaigns, are not included.

² Service fee is a fee of Rp1,000 charged to Buyers for each transaction

Lazada Mall Take-Rate by Country: FMCG Category

(updated as of December 11, 2024)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
9.00% – 10.00%
3.00%
–
12.00% – 13.00%
Vietnam
3.30% – 7.00%
1.00%
–
4.30% – 8.00%
Philippines
6.91% – 8.70%
2.00%
–
8.91% – 10.70%
Malaysia
0.00% – 16.00%
3.50%
–
3.50% – 19.50%
Singapore
9.00%
2.00%
–
11.00%
Indonesia
3.60% – 7.66%
1.64%
–
5.24% – 9.30%

Lazada Mall Take-Rate by Country: Electronics Category

(updated as of December 11, 2024)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
6.00% – 8.00%
3.00%
–
9.00% – 11.00%
Vietnam
1.10% – 5.50%
1.00%
–
2.10% – 6.50%
Philippines
5.46% – 7.36%
2.00%
–
7.46% – 9.36%
Malaysia
11.00% – 16.00%
3.50%
–
14.50% – 19.50%
Singapore
7.00% – 9.00%
2.00%
–
9.00% – 11.00%
Indonesia
2.25% – 7.66%
1.64%
–
3.89% – 9.30%

Lazada Mall Take-Rate by Country: Fashion Category

(updated as of December 11, 2024)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
10.00%
3.00%
–
13.00%
Vietnam
5.50%
1.00%
–
6.50%
Philippines
8.90%
2.00%
–
10.90%
Malaysia
12.50% – 16.00%
3.50%
–
16.00% – 19.50%
Singapore
9.00%
2.00%
–
11.00%
Indonesia
2.25% – 7.66%
1.64%
–
3.89% – 9.30%

Lazada Mall Take-Rate by Country: Lifestyle Category

(updated as of December 11, 2024)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
10.00%
3.00%
–
13.00%
Vietnam
0% – 7.15%
1.00%
–
1.00% – 8.15%
Philippines
8.90%
2.00%
–
10.90%
Malaysia
15.00% – 16.00%
3.50%
–
18.50% – 19.50%
Singapore
9.00%
2.00%
–
11.00%
Indonesia
7.66%
1.64%
–
9.30%

Lazada Mall Take-Rate Trend in 2024

The take-rate trends shown here are based on selected representative products: Microwave (Electronics), Clothes (Fashion), Body Wash (FMCG), and Furniture (Lifestyle). These products were chosen because they are widely used and reflect typical rates within their categories.

Note: All rates shown are exclusive of taxes.

Disclaimer:
The data provided above is for general informational purposes only and is presented on a best-effort basis. We cannot guarantee the accuracy of this information as it may be subject to change at any time without notice. Also, the specific rates being offered to individual sellers may be subject to case by case negotiations, and so could be different from the guidelines above. Please note that this data is not intended as financial, investment, legal, or professional advice.

Lazada Marketplace Take-Rate by Category and Country

(updated as of December 11, 2024)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00% – 8.00%
3.00%
–
8.00% – 11.00%
Vietnam
4.62%
1.00%
–
5.62%
Philippines
5.46% – 7.80%
2.00%
–
7.46% – 9.80%
Malaysia
7.00% – 11.00%
3.50%
–
10.50% – 14.50%
Singapore
4.00%
2.00%
–
6.00%
Indonesia
2.19% – 5.57%
1.64%
–
3.83% – 7.21%

For more detailed information about the fees, please click on the country name to be directed to the respective Shopee website.

Note: All rates shown are exclusive of taxes.

¹ The rates presented here are for Shopee Non-Mall and reflect the total mandatory take-rate, including commission and transaction fees. Optional fees, such as those for free shipping or cashback campaigns, are not included.

² Service fee is a fee of Rp1,000 charged to Buyers for each transaction

Lazada Marketplace Take-Rate by Country: FMCG Category

(updated as of December 11, 2024)​

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
7.00%
3.00%
–
10.00%
Vietnam
4.62%
1.00%
–
5.62%
Philippines
6.46% – 7.80%
2.00%
–
8.46% – 9.80%
Malaysia
0.00% – 11.00%
3.50%
–
3.50% – 14.50%
Singapore
4.00%
2.00%
–
6.00%
Indonesia
3.54% – 5.57%
1.64%
–
5.18% – 7.21%

Lazada Marketplace Take-Rate by Country: Electronics Category

(updated as of December 11, 2024)​

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00% – 7.00%
3.00%
–
8.00% – 10.00%
Vietnam
4.62%
1.00%
–
5.62%
Philippines
5.46% – 7.36%
2.00%
–
7.46% – 9.36%
Malaysia
7.00% – 10.00%
3.50%
–
10.50% – 13.50%
Singapore
4.00%
2.00%
–
6.00%
Indonesia
2.19% – 5.57%
1.64%
–
3.83% – 7.21%

Lazada Marketplace Take-Rate by Country: Fashion Category

(updated as of December 11, 2024)​

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
7.00% – 8.00%
3.00%
–
10.00% – 11.00%
Vietnam
4.62%
1.00%
–
5.62%
Philippines
7.36% – 7.80%
2.00%
–
9.36% – 9.80%
Malaysia
10.00%
3.50%
–
13.50%
Singapore
4.00%
2.00%
–
6.00%
Indonesia
3.54% – 5.57%
1.64%
–
5.18% – 7.21%

Lazada Marketplace Take-Rate by Country: Lifestyle Category

(updated as of December 11, 2024)​

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
7.00%
3.00%
–
10.00%
Vietnam
4.62%
1.00%
–
5.62%
Philippines
7.36% – 7.80%
2.00%
–
9.36% – 9.80%
Malaysia
8.50% – 10.00%
3.50%
–
12.00% – 13.50%
Singapore
4.00%
2.00%
–
6.00%
Indonesia
5.57%
1.64%
–
7.21%

Lazada Marketplace Take-Rate Trend in 2024

The take-rate trends shown here are based on selected representative products: Microwave (Electronics), Clothes (Fashion), Body Wash (FMCG), and Furniture (Lifestyle). These products were chosen because they are widely used and reflect typical rates within their categories.

Disclaimer:
The data provided above is for general informational purposes only and is presented on a best-effort basis. We can not guarantee the accuracy of this information as it may be subject to change at any time without notice. Also, the specific rates being offered to individual sellers may be subject to case by case negotiations, and so could be different from the guidelines above. Please note that this data is not intended as financial, investment, legal, or professional advice.

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