Unlike platform-reported metrics that only capture outcomes, OSCX offers a forward-looking perspective straight from the seller community. This helps identify turning points in momentum, anticipate shifts in confidence, and connect seller sentiment to broader e-commerce performance trends.
Cube draws on a blend of seller-side perspectives to power OSCX, ensuring robust and representative coverage across geographies, categories, and seller types:
After a brief dip in November, the OSCX rose modestly in December, reflecting stronger confidence supported by year-end sales activity.
Beneath this overall improvement, trends varied across markets; Indonesia, Malaysia, and Vietnam reported higher confidence, while sellers in the remaining countries saw sentiment hold steady or soften slightly.
Cube draws on a blend of seller-side perspectives to power OSCX, ensuring robust and representative coverage across geographies, categories, and seller types:
Cube maintains a panel of verified sellers across Shopee’s operating markets. This panel provides directional benchmarks on seller performance, promotions, and operational challenges.
A structured survey is conducted monthly with ~1,000 sellers across SEA-6, Brazil, and Taiwan. The survey measures confidence levels on platforms and other key dimensions such as sales outlook, commission rates and platform support. Respondents are screened to ensure active participation in e-commerce (minimum activity thresholds) and stratified across geographies, categories, and seller sizes to ensure representative coverage.
Cube is also building a separate panel of senior e-commerce managers and brand leaders. Their responses provide additional context on emerging platform dynamics, policy changes, and broader market sentiment not always visible at the individual seller level.
OSCX is designed to provide a consistent, comparable measure of e-commerce seller sentiment across markets, platforms, and categories. Respondents for our monthly seller surveys were asked about their sentiment towards next month’s sales relative to the current month. The index is then calculated based on the following formula:
