E-commerce in Southeast Asia is at a pivotal moment, shifting from rapid growth to a more mature phase where standing out from the competition is key. In this evolving landscape, influencer marketing has emerged as a critical driver of brand visibility, consumer engagement, and digital marketing efficiency.

Our latest report, “E-commerce Influencer Marketing in Southeast Asia 2024”, delves into how influencers are reshaping the e-commerce ecosystem. Whether you’re a marketer, business leader, or influencer, this report offers valuable insights into one of the most dynamic marketing strategies in Southeast Asia.

In this second annual edition of the report, we have once again surveyed thousands of consumers in Southeast Asia, interviewed experts and influencers, and modelled market data from the Cube database to size the region’s e-commerce influencer marketing industry and report on its most important new dynamics.