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TikTok Shop Take-Rate Tracker 2025

(updated as of February 3, 2025)

Introduction

TikTok Shop is quickly emerging as a leading e-commerce platform in Southeast Asia, leveraging its massive user base and social commerce innovations to drive sales. Like other marketplaces, TikTok Shop charges a % commission fee (Take-Rate) to its sellers for goods transacted on the platform. This fee structure plays a critical role in shaping sellers' profitability and TikTok Shop’s revenue model.

Over the past few years, TikTok Shop has introduced competitive take-rates to attract sellers, while continuously refining its platform to balance growth and profitability. As the platform gains traction, keeping track of these rates is essential for stakeholders to navigate this dynamic and fast-evolving e-commerce space.

This tracker provides up-to-date insights into TikTok Shop’s current take-rates by country and product category, helping sellers optimize their strategies and offering investors a clearer view of market trends.

By staying informed, brands and stakeholders can better understand TikTok Shop’s role in Southeast Asia’s rapidly growing e-commerce ecosystem.

TikTok Shop Mall Take-Rate by Category and Country

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00% – 8.00%
3.00%
–
8.00% – 11.00%
Vietnam
0.93% – 5.35%
4.63%
–
5.56% – 9.98%
Philippines
4.46% – 8.13%
2.00%
–
6.46% – 10.13%
Malaysia
3.00% – 13.50%
3.50%
–
6.50% -16.50%
Singapore
3.00% – 4.50%
2.00%
–
5.00% – 6.50%
Indonesia
0.90% – 7.66%
–
1.62% Mall service fee, capped at Rp50.000 per product sold.
2.52% – 9.28%
United States
5.00% – 6.00%
–
Refund administration fee = 20% of the referral fee
5.00% – 6.00%
United Kingdom
5.00% – 9.00%
–
–
5.00% – 9.00%

For more detailed information about the fees, please click on the country name to be directed to the respective Shopee website.

Note: All rates shown are exclusive of taxes.

¹ The rates presented here are for Shopee Mall and reflect the total mandatory take-rate, including commission and transaction fees. Optional fees, such as those for free shipping or cashback campaigns, are not included.

² Service fee is a fee of Rp1,000 charged to Buyers for each transaction

TikTok Shop Mall Take-Rate by Country: FMCG Category

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
8.00%
3.00%
–
11.00%
Vietnam
2.52% – 5.35%
4.63%
–
7.15% – 9.98%
Philippines
4.73% – 7.32%
2.00%
–
6.73% – 9.32%
Malaysia
3.00% – 13.50%
3.50%
–
6.50% -17.00%
Singapore
3.00% – 4.50%
2.00%
–
5.00% – 6.50%
Indonesia
3.60% – 7.66%
–
1.62% Mall service fee, capped at Rp50.000 per product sold.
5.22% – 9.28%
United States
6.00%
–
–
6.00%
United Kingdom
5.00% – 9.00%
–
–
5.00% – 9.00%

TikTok Shop Mall Take-Rate by Country: Electronics Category​

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00% – 6.00%
3.00%
–
8.00% – 9.00%
Vietnam
0.93% – 4.20%
4.63%
–
5.56% – 8.83%
Philippines
4.46% – 7.05%
2.00%
–
6.46% – 9.05%
Malaysia
7.50% – 11.50%
3.50%
–
11.00% – 15.00%
Singapore
3.00%
2.00%
–
5.00%
Indonesia
0.90% – 7.66%
–
1.62% Mall service fee, capped at Rp50.000 per product sold.
2.52% – 9.28%
United States
6.00%
–
–
6.00%
United Kingdom
5.00% – 9.00%
–
–
5.00% – 9.00%

TikTok Shop Mall Take-Rate by Country: Fashion Category​

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
8.00%
3.00%
–
11.00%
Vietnam
4.20%
4.63%
–
8.83%
Philippines
4.46% – 7.60%
2.00%
–
6.46% – 9.60%
Malaysia
10.50% – 12.5%
3.50%
–
14.00% – 16.00%
Singapore
4.50%
2.00%
–
6.50%
Indonesia
3.60% – 7.66%
–
1.62% Mall service fee, capped at Rp50.000 per product sold.
5.22% – 9.28%
United States
6.00%
–
–
6.00%
United Kingdom
9.00%
–
–
9.00%

TikTok Shop Mall Take-Rate by Country: Lifestyle Category​

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
8.00%
3.00%
–
11.00%
Vietnam
0.93% – 4.20%
4.63%
–
5.56% – 8.83%
Philippines
4.46% – 8.13%
2.00%
–
6.46% – 10.13%
Malaysia
9.00% – 12.5%
3.50%
–
12.50% – 16.00%
Singapore
4.50%
2.00%
–
6.50%
Indonesia
2.25% – 7.66%
–
1.62% Mall service fee, capped at Rp50.000 per product sold.
3.87% – 9.28%
United States
6.00%
–
–
6.00%
United Kingdom
9.00%
–
–
9.00%

TikTok Shop Mall Take-Rate Trend in 2025

The take-rate trends shown here are based on selected representative products: Microwave (Electronics), Clothes (Fashion), Body Wash (FMCG), and Furniture (Lifestyle). These products were chosen because they are widely used and reflect typical rates within their categories.

Note: All rates shown are exclusive of taxes.

Disclaimer:
The data provided above is for general informational purposes only and is presented on a best-effort basis. We cannot guarantee the accuracy of this information as it may be subject to change at any time without notice. Also, the specific rates being offered to individual sellers may be subject to case by case negotiations, and so could be different from the guidelines above. Please note that this data is not intended as financial, investment, legal, or professional advice.

TikTok Shop Marketplace Take-Rate by Category and Country

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00 – 6.00%
3.00%
–
8.00% – 9.00%
Vietnam
0.93% – 4.20%
4.63%
–
5.56% – 8.83%
Philippines
4.46% – 6.52%
2.00%
–
6.46% – 8.52%
Malaysia
4.50% – 10.50%
3.50%
–
8.00% – 14.00%
Singapore
3.00% – 4.50%
2.00%
–
5.00% – 6.50%
Indonesia
0.90% – 7.21%
–
–
0.90% – 7.21%
US
5.00% – 6.00%
–
–
5.00% – 6.00%
UK
5.00% or 9.00%
–
–
5.00% or 9.00%

For more detailed information about the fees, please click on the country name to be directed to the respective Shopee website.

Note: All rates shown are exclusive of taxes.

¹ The rates presented here are for Shopee Non-Mall and reflect the total mandatory take-rate, including commission and transaction fees. Optional fees, such as those for free shipping or cashback campaigns, are not included.

² Service fee is a fee of Rp1,000 charged to Buyers for each transaction

TikTok Shop Marketplace Take-Rate by Country: FMCG Category

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00%
3.00%
–
8.00%
Vietnam
2.78%
4.63%
–
7.41%
Philippines
4.46% – 6.07%
2.00%
–
6.46% – 8.07%
Malaysia
6.00% – 10.50%
3.50%
–
9.50% – 14.00%
Singapore
3.00% – 4.50%
2.00%
–
5.00% – 6.50%
Indonesia
3.83% – 7.21%
–
–
3.83% – 7.21%
US
6.00%
–
–
6.00%
UK
5.00% or 9.00%
–
–
5.00% or 9.00%

TikTok Shop Marketplace Take-Rate by Country: Electronics Category​

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00%
3.00%
–
8.00%
Vietnam
0.93% – 4.20%
4.63%
–
5.56% – 8.83%
Philippines
4.46% – 6.25%
2.00%
–
6.46% – 8.25%
Malaysia
4.50% – 8.50%
3.50%
–
8.00% – 12.00%
Singapore
3.00%
2.00%
–
5.00%
Indonesia
0.90% – 7.21%
–
–
0.90% – 7.21%
US
6.00%
–
–
6.00%
UK
5.00% or 9.00%
–
–
5.00% or 9.00%

TikTok Shop Marketplace Take-Rate by Country: Fashion Category​

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
6.00%
3.00%
–
9.00%
Vietnam
2.78%
4.63%
–
7.41%
Philippines
4.46% – 6.52%
2.00%
–
6.46% – 8.52%
Malaysia
7.50% – 9.50%
3.50%
–
11.00% – 13.00%
Singapore
4.50%
2.00%
–
6.50%
Indonesia
3.83% – 7.21%
–
–
3.83% – 7.21%
US
6.00%
–
–
6.00%
UK
9.00%
–
–
9.00%

TikTok Shop Marketplace Take-Rate by Country: Lifestyle Category​

(updated as of February 3, 2025)

Country Commission fee Transaction fee Other fee Total take-rate ¹
Thailand
5.00%
3.00%
–
8.00%
Vietnam
2.78%
4.63%
–
7.41%
Philippines
4.46% – 6.52%
2.00%
–
6.46% – 8.52%
Malaysia
6.00% – 9.50%
3.50%
–
9.50% – 13.00%
Singapore
4.50%
2.00%
–
6.50%
Indonesia
2.25% – 7.21%
–
–
2.25% – 7.21%
US
6.00%
–
–
6.00%
UK
9.00%
–
–
9.00%

TikTok Shop Marketplace Take-Rate Trend in 2024

The take-rate trends shown here are based on selected representative products: Microwave (Electronics), Clothes (Fashion), Body Wash (FMCG), and Furniture (Lifestyle). These products were chosen because they are widely used and reflect typical rates within their categories.

Disclaimer:
The data provided above is for general informational purposes only and is presented on a best-effort basis. We can not guarantee the accuracy of this information as it may be subject to change at any time without notice. Also, the specific rates being offered to individual sellers may be subject to case by case negotiations, and so could be different from the guidelines above. Please note that this data is not intended as financial, investment, legal, or professional advice.

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