Southeast Asia is entering its second phase of ecommerce growth. Where the first phase was about bringing consumers online, the second phase is defined by a market that is becoming not only larger, but more complex: the payment landscape is more fragmented, commerce is expanding across more markets and channels, and AI is beginning to change how purchases are made. As this happens, payments are moving beyond supporting infrastructure to become an increasingly important part of how businesses convert demand, enter new markets and enable new ways of buying.
This report, “Xendit Ecommerce Payments Momentum Report 2026: Southeast Asia”, explores how shopper and market behavior is changing across the region, and how merchants can respond. Drawing on Cube’s Tradewinds ecommerce market intelligence, a survey of 6,000 online shoppers across six Southeast Asian markets, a survey of 25 business leaders, Xendit payments data and merchant perspectives, the report looks at the transaction from both sides. It examines the region’s ecommerce market and marketplace dynamics, the evolving payments landscape, cross-border payments and the rise of agentic commerce, before setting out the implications for merchants and five predictions for 2027.
This report was created in partnership with Xendit, the financial technology platform built for businesses that move fast without missing a beat. By delivering a single, unified solution for payment acceptance, payouts, treasury and financial services, Xendit replaces fragmented local integrations with one intelligent infrastructure layer. It serves businesses of all sizes, from high-growth startups to global enterprises, processing high-volume transactions across Southeast Asia and beyond – Indonesia, the Philippines, Thailand, Malaysia, Vietnam, Singapore and Greater China.
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